Final Proposal.

1. Working Title.

The title of the song that i am using is Nights With No Money, written and produced by the band that i used to be a part of - The Sticky Labels. I have chosen to use one of my own songs so that i can enjoy a blank slate and not be tied down by what has been produced before. It will also be a good opportunity for me to be creative and completely original, fitting in nicely with my choice to be an auteur.

2. Channel for Broadcast.

MTV 2, Kerrang and NME would be the channels best suited to showing my production. This is because they focus on the rock/indie/alternative styles of music, which is what my song "Nights With No Money" fits into.

3. Target Audience.

The typical target audience for my production will be young adults, typically between the ages of 15-30, and prodominantly male, as the themes included in the song are all about nights out and getting into fights, with an adreniline, rush of blood to the head style feeling, which many yound male's have experienced, and so i feel they will be able to relate to my production better than anyone else. There is no particular target for the class or ethnicity, but i would expect the main audience to my production to be working/middle class, white males as it focuses on experiences from that sort of background, as it has a sub meaning of going out with no money and getting into fights for a "kick".

People who enjoy the work of bands such as Oasis, Kasabian, Stereophonics, Editors, Rolling Stones, The Beatles and Arctic Monkeys are likely to be the sort of audience that will make the effort to observe my production.

Genre:

The genre of music that my production fits into is Rock/Indie/Alternative. The conventions for music videos in this genre is performance based, with a narrative woven in between shots of the band performing their song.
However, I have chosen to use a story-line based video, with narrative woven in between the plot, with no performance included. I believe this can be done to good effect and have seen examples of this being pulled off successfully in music videos such as Importance of being Idle by Oasis, and Fire by Kasabian.

Style.

The main element of my music video will be plot based, and this will be a chase scene. As a result, i will have to use camera techniques such as panning shots, tracking shots along with a variety of low and high angles to create the punchy, fast paced and varied music video i want to acheive. For the cut backs to my story teller, i will use close up shots of his mouth to ensure i can effectively sync his lips with the words of the song. Using slow and fast motion will also help me to incorporate sections in the song where the intensity builds and falls, making sure that my music video builds and falls at the same rate.
In terms of video filters and transitions, i aim to use a blurred effect for the chase sequences to emphasize the speed at which they are running and the pannic that the person being chased is feeling.
Along with this i would like to use an effect on my whole production that makes the experience seem surreal, perhaps a matte effect.
As for video transitions, i will not be using many in the main part of the production as i want the camera shots to snap from one to the other quite quickly to emphasize the punchy nature of the song.